I’m a midwestern girl who hails from two cities…
Since high school, I have been moving back and forth between Oklahoma City—where I was born— and the Kansas City area (Kansas side!). I attended Kansas State University and studied Anthropology and Horticulture because my dream at the time was to serve in the Peace Corps, and this seemed like the perfect combination of degrees to do that.
Today, I’m a proud resident of the beautiful state of New Mexico, where my daughter attends the University of New Mexico in Albuquerque. And yes, I did follow her there. #sorrynotsorry I was ready for a move and New Mexico sounded perfect.
The path to my creative voice has been a winding one…
1990’s
Before I even graduated I was offered a job at a nonprofit in Kansas City, Kansas, managing an entrepreneurial training program for youth in the inner city, which seemed like a great opportunity to put my degrees to good use for my community. This was probably one of the hardest jobs I’ve ever had, but I’m proud of the work I did there.
Early 2000’s
After my daughter, Maya, was born in 2003 in Oklahoma City, I continued doing youth work for the state of Oklahoma, the field I had worked in since graduating from college, but began to feel a calling to do something else— I just wasn’t sure what yet.
In 2008 I started a job in copier sales and then moved into advertising sales. It was when I worked in sales that I began to get some inkling of my natural talents in marketing and design. I became the go-to person for designing marketing material, and realized then that this was actually one of my zones of genius.
2010’s
In 2012 I was offered a job as an editor for an online magazine in Oklahoma City. I’m an ideas machine, and this role allowed me to flourish creatively and expand the limits of my writing and online marketing abilities. It was both challenging and great fun.
In 2013 I moved to Costa Rica with my daughter and new husband, where we launched a web design business, working exclusively in WordPress. I have been working in web design and marketing ever since.
After returning to the U.S. in 2016 I got to focus on being a mom and took on web design projects as they came my way. I became the communications chair on the board of a local nonprofit in Kansas, where I was able to do two of my favorite things at once—creative marketing and serve my community.
2023
I love the combination of creativity, strategy, and technical skills required to be a web designer, so in 2023 I officially relaunched my business solo, under the name Holli Dale Design Studio. Today I design websites in Squarespace and Wix.
And what I love most? Helping my clients create websites and brands they love and that work to launch them to higher levels of success in their business.
I can’t imagine doing anything else.
A FEW FUN FACTS ABOUT ME
WHAT’S ON MY KINDLE
Made to Stick, Mary Oliver, Who Am I,
You Are a Badass, Outwitting the Devil
FOOD I LOVE
Fried okra, homemade chai,
gummy bears, authentic Mexican
MY PERSONALITY
Aquarius-Leo rising, Enneagram-8,
Human Design Type-1/3 Generator-
I make decisions by listening to my gut
MY COMFORT MOVIE
Raiders of the Lost Ark
(I fell in love with Indiana at age 10. I can’t help it.)
MY CORE VALUES
Courage, Honesty, Growth
FAVORITE PLACES
Lake Atitlan, Guatemala
San Miguel de Allende, Mexico,
Costa Rica
EXPLORATION AND CURIOSITY FUEL MY CREATIVITY.
As a web designer, I relish the freedom to move and create from anywhere. With my daughter, Maya, now navigating college life, I'm seizing the opportunity to scratch that travel itch. And sometimes my favorite girl gets to join me on adventures, which is the best.
TRAVELING FEEDS MY SOUL. It's where I feel most alive, deeply connected to the world. It’s also how I tap into my creativity, drawing inspiration from the interesting people and beauty surrounding me.
Currently, you'll find me soaking up the beautiful culture and people of San Miguel de Allende, Mexico, one of my favorite places. And lucky for me I moved in next to a group home for girls, which means I get to continue doing youth work as a volunteer English teacher; a challenging but rewarding new role for me.
COME HANG OUT WITH ME ON INSTA @holliofthedale
I’m a dedicated yoga student
and teacher
Yoga is more than physical exercise for me. It is a spiritual pursuit and a way of life. IT IS AN EXERCISE TO KNOW MYSELF.
In 2020 I was going through a divorce, along with the world-changing pandemic with the rest of the souls on this planet. I decided I could drink my sorrows away (which I attempted for a short while) or find something else to help me cope. I returned to a practice I discovered as a teenager, but it became so much more to me than I ever knew it could be.
YOGA WAS MY SOMETHING ELSE AND IT SAVED ME IN SO MANY WAYS.