The path to my creative voice has been a winding one…

1990’s

Before I graduated from Kansas State University I was offered a job at a nonprofit in Kansas City, Kansas, managing an entrepreneurial training program for youth in the inner city. This seemed like a great opportunity to put my Horticultural Therapy degree to good use for my community. This was probably one of the hardest jobs I’ve ever had, and one I’m most proud of.

A vertical beige stick or pole against a white background.

A brown object with a vertical orientation against a plain background.

A woman and a baby lying on the floor, smiling and looking at the camera in a black and white photo.

Early 2000’s

My daughter, Maya, was born in 2003 in Oklahoma City. I took a position in juvenile justice for the state of Oklahoma when she was a year old.

In 2008 I began a sales position for a small business in the private sector and then moved into advertising sales. It was when I worked in sales that I began to get some inkling of my natural talents in marketing, copywriting, and design. I became the go-to person for designing marketing material, and realized then that design was actually one of my zones of genius.

A vertical, metallic pole or rod against a plain background.

A vertical brown object against a white background.

A single beige or brown vertical stick or rod on a white background.

2010’s

A woman with light skin, gray hair, and large colorful earrings smiling, partially visible, standing next to a young girl with light skin, long blonde hair, and a big smile, both outdoors on a balcony or porch with a brick wall, green trees, and buildings in the background, and flowering plants in the foreground.

In 2012 I was offered a job as an editor for an online magazine in Oklahoma City. I’m an ideas machine, and this role allowed me to flourish creatively and expand the limits of my writing and online marketing abilities. It was both challenging and great fun.

In 2013 I moved to Costa Rica with my daughter and new husband, where we launched a web design business, working exclusively in WordPress. I have been working in web design and marketing in some capacity ever since.

After returning to the U.S. in 2016 I got to focus on being a mom and took on web design projects as they came my way. I became the communications chair on the board of a local nonprofit in Kansas, where I was able to do two of my favorite things at once—creative marketing and serve my community.

A long, narrow, gold-colored object standing vertically against a white background.

A vertical, beige-colored pole or stick.

A close-up of a pair of black chopsticks with a gold stripe on a white background.

Today

Holli in San Miguel de Allende surrounded by greenery

I love the combination of creativity, strategy, and technical skills required to be a brand strategist and web designer, so in 2023 I officially relaunched my business solo, under the name Holli Dale Design Studio. Today I create brands, design websites, and provide copywriting and SEO services.

And what I love most? Helping my clients create brands they love and that work to launch them to higher levels of success in their business.

See my portfolio

Silhouette of a bird in flight, brown in color, with outstretched wings and a pointed tail.

I’m a dedicated yoga student
and teacher

A woman performing yoga on a mat, seated in a modified stretch pose, smiling and looking to her right.

A woman with red hair sitting cross-legged on a yoga mat outdoors, using a silver laptop. She is smiling and wearing a cream tank top and pinkish-brown pants, with sunlight casting shadows on a white wall behind her.

Silhouette of a flying bird, brown in color, with its wings spread outward.

Yoga has made me stronger—physically and emotionally.

In 2020 I was going through a divorce, along with the world-changing pandemic with the rest of the souls on this planet. To cope, I returned to a practice I discovered as a teenager, but it became so much more to me than I ever knew it could be. I went on to complete my 200-hour (RYT 200) teacher training in 2021.