The Creative Strategy Session

Clarify your message, express your brand, and shape a conversion with your ideal client.

Let’s work together to get clarity, for you and for your business.

You need someone who can see you—your story, your essence, your magic—and help translate that into a powerful, artistic online presence that resonates.

That’s where I come in.

With 15 years of editorial, sales, marketing, and web design experience, you will walk away with a brand that satisfies you heart & soul.

A stylized, minimalist illustration of a sunset over water, with a large circular sun and reflection on the surface.

A brown silhouette of a bird in flight with a rounded head, short beak, and long, pointed tail feathers.

Artistic Branding

is a layered journey.

Layer 01:

Clarifying Internal Identity

You will be given customized pre-session assignments—the work required to excavate your stories and your deeper “why.” We will go over it together before the day of our session. I may ask follow-up questions to go deeper.

Layer 02:

Brand Expression

This is the fun part. This is where we take all your pre-session work, the deep dive into where your passion comes from- and distill it into a brand identity. This is the underlying story behind your work and sets the foundation for any visual brand outputs we may create together. This is also the foundation of your marketing efforts.

Layer 03:

Online Presence

Here is where the right words, stories, and carefully curated design elements come together. This can be for a landing page, or we can focus on brand elements and brand voice. This is a blend of multi-level thinking, strategy, and creative insight. Creating a brand that lights you up and also converts? Pure magic.

1:1 Session-90 minutes + pre-session guidance
/ $295USD

My work blends strategic clarity, artistic expression, and soulful alignment, so your business doesn’t just look good—it feels right, works beautifully, and moves people.

See what recent clients have to say…

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Working with Holli allowed me to reimagine how I present WonderCrone as a business and its various products and events. Holli offers specially crafted tools to help people through the process, discovering ways to connect with existing members and expand my clientele. The refresh was a powerful exercise and more women are finding WonderCrone every day!

~Jennifer Butz

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Holli helped me to promote different aspects of my business that I’d struggled to synthesize in the past. Holli took a strong 1:1 approach, guiding me to clearly explain my practices and offerings to my patients, all while ensuring that my website was a reflection of my personal history and professional goals. Ultimately, Holli helped me with clarity, focus and motivation, and the end result is a modern, polished website that will help me sell the products I believe in, while explaining my full scope of practice to my patients.

~Dr. Mark Scholl

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Holli Dale has a rare gift: she doesn’t just design websites — she captures people using a thoughtful process.

What I appreciated most is how intentional and intuitive her approach is. Through her system, she was able to quickly understand my essence and beautifully reflect it in my website. In a world full of generic online experiences, Holli creates sites that genuinely represent the person behind them. If a person could be expressed as a website, Holli knows how to do exactly that.

~Dianna Bari

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