FALL IN LOVE WITH YOUR WEBSITE:
The Mastermind Series: Strategy, Style, and Soul

October 7th, 14th, 21st, and 28th-2025 | 3-5pm | El Estudio Creativo, San Miguel de Allende
Limited to 10 Participants

This isn’t another tech class and we will not discuss how to work your website platform-for that service GO HERE.
It’s a creative, strategic, and energetic container for people ready to design with presence and intention — and to fall in love with the space they’re building (or rebuilding).

This is a 4-part in-person mastermind in San Miguel de Allende for soulful entrepreneurs who are ready to design websites that work while they sleep, attract dream clients, and reflect their truest essence.

Your website can be an energizing force for your business — or a slow drain on your time and energy. It all depends on how intentional and strategic you are when building it. Do you have the clarity to create a site that truly reflects who you are and what you offer?

Holli brings a perfect blend of loving honesty and deep expertise to examining your website. She has an incredible eye for what will make your site truly reflect you. Her feedback was not only insightful but also practical and solutions-focused. She helped me connect more deeply with my site in a way I know will resonate powerfully with my unique community. I feel clearer, more confident, and so much more aligned with my online presence thanks to her guidance.

~Rose B. Schaefer, SMA

What’s included?

01:

Resources

  • Content workbooks that includes questions to help guide you in creating your unique selling proposition and determining your ideal client

  • An SEO checklist so you know exactly where to check and what to do to ensure your website is optimized for Search Engine Optimization

  • Copywriting prompts so the copy on your website actually sounds like YOU

  • SEO Tips that don’t make your eyes glaze over

  • A list of my favorite web design resources, including tools I use on a regular basis to create websites that get results

  • Support with visual direction, colors, fonts, and flow.

  • Feedback from me (and your peers) each step of the way

  • Acountability to finish what you started

02:

Curriculum

Session 1: Clarity & Vision

  • Define your brand’s tone, essence, and deeper “why”

  • Identify your ideal audience and what they truly need

  • Begin crafting a moodboard that visually expresses your brand

  • Explore emotional resonance and how to infuse it into your site

Session Two: Structure & Voice

  • Clarify your homepage layout and overall site architecture

  • Prioritize your offers for clarity and conversion

  • Use AI to co-write copy that sounds like you (but better)

  • Draft your homepage section by section, with guidance

Session 3: Visability & SEO

  • Learn soulful SEO essentials (no tech overwhelm)

  • Create keyword-aligned copy that still feels human

  • Write headlines, CTAs, and metadata with purpose

  • Polish your homepage content for clarity and attraction

Session 3: Design & Presence

  • Apply intuitive design principles (layering, spacing, flow)

  • Choose colors and typography that express your energy

  • Learn tricks to make your site look clean and professional

  • Get feedback and refine your homepage with loving support

03:

Outcomes

  • 6 months free trial period on Squarespace to give you time to perfect your brand and create the website you’ll love

  • A website you’re proud to show off

  • Website content written with SEO and user experience in mind

  • The confidence to keep your website updated

  • Foundational SEO knowledge so you get found

  • A content calendar for your first 30 days

  • Clarity on your offers and messaging

  • A brand that feels like you

  • Tools and templates to support your website workflow

  • A deeper connection to your creative self

You’ll also get:


→ Most DIYers flail because they don’t understand how to structure a site that converts. You’ll get clarity plus design tips.

Website Strategy Coaching

Live Feedback + Hot Seats

→ This is invaluable. People pay thousands for this kind of customized insight from a pro.

Community & Momentum

→ Your’re not doing this alone. You get 3 weeks of structure, feedback, and progress.

Content Kits, Blog Resources, and Tools

→ You’ll walk away with actual assets you can reuse, repurpose, and apply long after the series ends.

More than a web designer, I will help you find your voice and your unique style and offers so you can connect with your dream clients.

See what recent clients have to say…

Working with Holli allowed me to reimagine how I present WonderCrone as a business and its various products and events. Holli offers specially crafted tools to help people through the process, discovering ways to connect with existing members and expand my clientele. The refresh was a powerful exercise and more women are finding WonderCrone every day!

~Jennifer Butz

Holli helped me to promote different aspects of my business that I’d struggled to synthesize in the past. Holli took a strong 1:1 approach, guiding me to clearly explain my practices and offerings to my patients, all while ensuring that my website was a reflection of my personal history and professional goals. Ultimately, Holli helped me with clarity, focus and motivation, and the end result is a modern, polished website that will help me sell the products I believe in, while explaining my full scope of practice to my patients.

~Dr. Mark Scholl

I’m so grateful to have found Holli. She is a website and marketing goddess. If you’re looking for a web designer, I highly recommend her. She helped me find my vision, hone my vision and then executed my website more beautifully than I could have imagined.

~Mae Chesney

Frequently Asked Questions

  • No—this mastermind is not a platform tutorial. It’s a guided experience focused on structure, branding, copywriting, and design strategy. If you need hands-on help learning how to use your specific platform (like Squarespace or Wix), I offer a separate 4-hour personalized training package for that. Contact me to schedule if you’re interested.


  • Perfect! This is an ideal way to start with clarity. You’ll build your site with a strong foundation, rather than fumbling your way through later and having to redo it.

  • Great—you’ll be refining it. We’ll identify what’s working, what’s not, and how to make it more beautiful, effective, and aligned with your brand.

  • Nope. I’ll guide you through everything in plain language. You’ll leave with a site that looks and feels like you—and that actually works.


  • Yes—bring your laptop, a sketchpad or notebook, your login info for your website (if you have one), and anything that inspires you (a logo, photos, brand colors, etc.).

  • Three live sessions (3 hours each), curated homework and resources, a one-hour post-session group call, and access to templates and design tools. A one-on-one session is available as an optional upgrade.