FALL IN LOVE WITH YOUR WEBSITE:
The Mastermind Series: Strategy, Style, and Soul

June 10th, 17th, and 24th-2025 | 3-6pm | El Estudio Creativo, San Miguel de Allende
Limited to 10 Participants

This isn’t another tech class and we will not discuss how to work your website platform-for that service GO HERE.
It’s a creative, strategic, and energetic container for people ready to design with presence and intention — and to fall in love with the space they’re building (or rebuilding).

This is a 3-part in-person mastermind in San Miguel de Allende for soulful entrepreneurs who are ready to design websites that work while they sleep, attract dream clients, and reflect their truest essence.

There’s a moment —
somewhere between the inspiration and the overwhelm —
when you realize your website isn’t just a tool.
It’s a mirror.
A space where your voice lives.
A space that either honors your energy…
or drains it.

Holli brings a perfect blend of loving honesty and deep expertise to examining your website. She has an incredible eye for what will make your site truly reflect you. Her feedback was not only insightful but also practical and solutions-focused. She helped me connect more deeply with my site in a way I know will resonate powerfully with my unique community. I feel clearer, more confident, and so much more aligned with my online presence thanks to her guidance.

~Rose B. Schaefer, SMA

What’s included?

01:

Resources

  • Content workbooks that includes questions to help guide you in creating your unique selling proposition and determining your ideal client

  • An SEO checklist so you know exactly where to check and what to do to ensure your website is optimized for Search Engine Optimization

  • Copywriting prompts so the copy on your website actually sounds like YOU

  • SEO Tips that don’t make your eyes glaze over

  • A list of my favorite web design resources, including tools I use on a regular basis to create websites that get results

  • Support with visual direction, colors, fonts, and flow.

  • Feedback from me (and your peers) each step of the way

  • Acountability to finish what you started

  • An organic, healthy meal with each class lovingly prepared by a local artisan who makes every dish with her own homemade ghee. Yum!

02:

Curriculum

Session One: Vision & Clarity

  • Website Purpose: What do you want your website to do for you?

  • Emotional resonance-how do you want your website to feel?

  • Brand personality and tone

  • Offers-clarity, heirarchy, and where they live on your site

  • Intro to using AI as a creative partner

Session Two: Structure & Copy

  • Page-by-page breakdown (Home, About, Services, etc.)

  • Activating words and emotionally resonant copy

  • Calls to action and copy flow

  • Voice: how to sound like you

  • Optional live copy review or co-writing breakout groups

  • Using AI as a co-creator for website copy

Session 3: Design & Visibility

  • Color palettes + choosing fonts that feel aligned

  • Visual hierarchy, white space, and intuitive flow

  • Image optimization + naming conventions

  • SEO basics: titles, meta descriptions, alt text, and headings

  • Your launch plan (gentle or bold — your choice)

  • Advanced AI use for your business

03:

Outcomes

  • A website you’re proud to show off

  • Website content written with SEO and user experience in mind

  • The confidence to keep your website updated

  • Foundational SEO knowledge so you get found

  • A content calendar for your first 30 days

  • A foundational marketing plan to attract your dream clients

  • Clarity on your offers and messaging

  • A brand that feels like you

  • Tools and templates to support your website workflow

  • A deeper connection to your creative self

You’ll also get:


→ Most DIYers flail because they don’t understand how to structure a site that converts. You’ll get clarity plus design tips.

Website Strategy Coaching

Live Feedback + Hot Seats

→ This is invaluable. People pay thousands for this kind of customized insight from a pro.

Community & Momentum

→ Your’re not doing this alone. You get 3 weeks of structure, feedback, and progress.

Content Kits, Blog Resources, and Tools

→ You’ll walk away with actual assets you can reuse, repurpose, and apply long after the series ends.

More than a web designer, I will help you find your voice and your unique style and offers so you can connect with your dream clients.

See what recent clients have to say…

Working with Holli allowed me to reimagine how I present WonderCrone as a business and its various products and events. Holli offers specially crafted tools to help people through the process, discovering ways to connect with existing members and expand my clientele. The refresh was a powerful exercise and more women are finding WonderCrone every day!

~Jennifer Butz

Holli helped me to promote different aspects of my business that I’d struggled to synthesize in the past. Holli took a strong 1:1 approach, guiding me to clearly explain my practices and offerings to my patients, all while ensuring that my website was a reflection of my personal history and professional goals. Ultimately, Holli helped me with clarity, focus and motivation, and the end result is a modern, polished website that will help me sell the products I believe in, while explaining my full scope of practice to my patients.

~Dr. Mark Scholl

I’m so grateful to have found Holli. She is a website and marketing goddess. If you’re looking for a web designer, I highly recommend her. She helped me find my vision, hone my vision and then executed my website more beautifully than I could have imagined.

~Mae Chesney

This mastermind is for you if…

You’ve been “putting off” your website because it doesn’t feel quite right.

You’ve outgrown your old branding and don’t know where to begin.

You want a site that’s both functional and meaningful

You’re craving clarity, feedback, and a space to move forward with support.

Why work with me?

Hi, I’m Holli — web designer, writer, and passionate small business champion.
I help soulful entrepreneurs create websites that not only look beautiful, but actually work.

I bring a unique blend of skills to every project — from sales and publishing to editing, teaching, nonprofit leadership, and coaching. My approach is intuitive and deeply collaborative.

Before stepping fully into design, I sold office equipment in what’s known as the bootcamp of sales — yes, really. That experience taught me how to listen, how to connect, and how to speak to what your audience actually needs to hear.

I’ve also taught in both high school and community college classrooms, which sharpened my ability to explain things clearly and support others in building confidence with new tools.

With 13+ years of experience in web design, publishing, and copywriting — plus specialized training in UX design, Squarespace, copywriting, and digital marketing — I bring both heart and strategy to every project.

I don’t just build websites — I help you clarify your message, attract your dream clients, and create something you’re truly proud to share with the world.

This mastermind is no joke, and neither is the food we serve while you learn.

Natalia, the owner and creator of Lotto Ghee Organic in San Miguel de Allende will be providing a delicious meal for each class, handed out at the half-way point. All of her meals are lovingly prepared with her homemade ghee.

Select your favorite when you register (3 options available).

Frequently Asked Questions

  • No—this mastermind is not a platform tutorial. It’s a guided experience focused on structure, branding, copywriting, and design strategy. If you need hands-on help learning how to use your specific platform (like Squarespace or Wix), I offer a separate 4-hour personalized training package for that. Contact me to schedule if you’re interested.


  • Perfect! This is an ideal way to start with clarity. You’ll build your site with a strong foundation, rather than fumbling your way through later and having to redo it.

  • Great—you’ll be refining it. We’ll identify what’s working, what’s not, and how to make it more beautiful, effective, and aligned with your brand.

  • Nope. I’ll guide you through everything in plain language. You’ll leave with a site that looks and feels like you—and that actually works.


  • Yes—bring your laptop, a sketchpad or notebook, your login info for your website (if you have one), and anything that inspires you (a logo, photos, brand colors, etc.).

  • Three live sessions (3 hours each), curated homework and resources, a one-hour post-session group call, and access to templates and design tools. A one-on-one session is available as an optional upgrade.

  • Yes! Through May 19th you can sign up for a discounted price of $375 from the original $444.

    Email me at hello@hollidale.com to get the link to the hidden page just for you!

Are you ready to change the tragectory of your business with a website you’re head over heels in love with?

ALL FOR ONLY $444 USD