FALL IN LOVE WITH YOUR MARKETING: ARTIST EDITION
The Marketing Mastermind
for Artists
Saturday, February 28th, 2026 | 9am-5pm | San Miguel de Allende
You pour your heart into your art — but promoting yourself feels forced, awkward, or exhausting. Marketing feels unnatural. Sometimes it even feels like drudgery.
Fall in Love With Your Marketing is a creative, strategic, and energetic container for artists who want to share their work with presence, clarity, and intention — and actually enjoy the process.
Are you a fine artist ready to elevate your marketing in a way that reflects your true essence and naturally attracts people who resonate with your work?
SELL MORE ART WITHOUT SELLING YOUR SOUL.
Who is this mastermind for?
This workshop is for fine artists who want to share and sell their work without feeling inauthentic, salesy, or burned out by marketing. It’s ideal for painters, sculptors, illustrators, photographers, and mixed-media artists at any stage who want a more natural, authentic relationship to visibility and sales.
Branding or marketing?
Both — but from an artist-first perspective. You’ll clarify your artistic voice, your story, and how to express them consistently across your marketing. You will walk away with an authentic voice and structure for promoting your work. This mastermind will answer the HOW and WHY of branding and marketing.
You’ll walk away with:
→ A clear marketing message rooted in your artistic identity.
Marketing Strategy
Brand Identity
→ Language you can use on your website, social media, blog, and in conversations.
Community & Momentum
→ Your’re not doing this alone. You get 2 weeks of structure, feedback, and progress in an online community after the mastermind.
Content Kits, Resources, and Tools
→ You’ll walk away with actual assets you can reuse, repurpose, and apply long after the mastermind ends.
Your Instructors
HOLLI DALE
Holli Dale is a branding strategist, web designer, and published writer. She has over 12 years of experience building meaningful digital experiences and creative web designs.
Her work bridges creative strategy with purposeful storytelling; helping artists, designers, and small business owners deepen their impact with resonance, and connect with the audiences who value a deeper conversation.
Holli has provided instruction at the community college level, as well as facilitated numerous workshops and webinars on the subject of web design, marketing, and branding.
DÉBORA DANAÉ SÁNCHEZ
Debora began painting at the age of six, working with watercolor and oil while also experimenting with clay. By twelve, she had participated in her first exhibition for the opening of an opera.
At fourteen, she began exploring photography, and at sixteen she formally started her studies in Visual Arts at the Fine Arts program in Morelia, Michoacán.
Her work has been exhibited in galleries and cultural spaces across Mexico, including Morelia, Playa del Carmen, San Miguel de Allende, and Mexico City.
Her art is inspired by nature and our reflection within it, sacred geometry, and the symbolism of the occult as part of the process of self-knowledge and transformation.
Debora brings a lifetime of experimentation to her practice, with a deep love for mixing techniques and breaking the rules. She has also built a thoughtful and intentional brand presence, consistently presenting her work in ways that feel authentic, strategic, and deeply aligned with her artistic vision.
Why we do it
We believe artists are essential in a chaotic world. They are carriers of unique visions—each one illuminating the path forward in times of profound change. By teaching artists to promote themselves and their work, we aim to support the torch-bearers and participate in the creation of a more beautiful Earth.
~Holli and Débora
Frequently Asked Questions
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As soon as you sign up, you’ll recieve a link to to our online community. You will have free access to this before the mastermind and for 2 weeks following.
Here we will be available to answer any questions and provide feedback as you refine your branding and marketing.
After 2 weeks, you can choose to remain in the communtiy for only 200 pesos per month.
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No. While social platforms may be discussed, this is not a trends, hacks, or algorithm-based workshop. We focus on clarity, story, resonance, and sustainable visibility — not constant posting.
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While sales are never guaranteed, artists who feel aligned, confident, and clear about their work tend to attract more of the right opportunities — including sales.
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Most marketing workshops focus on tactics. This one starts with you — your voice, your values, and your relationship to being seen — and builds marketing from there.
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Nope. We will guide you through everything in plain language. You’ll leave with a brand & marketing stragety that looks and feels like you.
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Yes—bring your laptop, a sketchpad or notebook, your login info for your website (if you have one), and anything that inspires you (a logo, photos, brand colors, etc.).
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Seven hours of group instruction, curated homework and resources, a one-hour post-session group call, and access to templates and design tools.
You will also have 2-weeks free access after the mastermind to an online communtiy hosted by Holli and Débora, providing you with ongoing support.
A one-on-one session is available as an optional upgrade.
Ready to elevate your marketing and sell more art?
You will get 7 hours of in-person instruction, resources, and 2 weeks of online support for just $200 USD.